Key multi-channel retailer Puregold has again solidified its positioning as the country’s go-to retailer for micro, small, and medium enterprise owners. 

The highly anticipated Negosyo Convention 2024, currently taking place at the World Trade Center in Pasay City until May 18, has welcomed a record-breaking number of over 12,000 members of the Tindahan ni Aling Puring program, now celebrating its 20th anniversary.

“This year we are commemorating significant milestones, because first, we are just four (4) doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo!”said Susan Co, Chairman of Puregold Price Club, Inc.  

The annual convention stands as a testament to Puregold's dedication to supporting and empowering its nearly one million MSME members, who own small businesses such as sari-sari stores, karinderyas, bakeries, mini groceries, food catering services, and other food service enterprises.

“‘Panalo’ is not just a goal to be achieved, but a mindset to live by. Be assured that Puregold will continue to innovate and inspire all Ka-Asensos in the next decades to come,” Susan concluded.

Supported by more than 120 partner brands, including Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia and Rebisco, the Puregold Sari-Sari Store Negosyo Convention is a must-attend event for Aling Puring members. Commodities and goods are offered in exclusive value deals and bulk promotions, allowing business owners to maximize their budgets and enhance their operations.

"The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us," said Ferdinand Vincent Co, President of Puregold Price Club, Inc. 

"We will aggressively equip and supply our Aling Puring members with the best prices and assortment of goods so they can serve their communities better," Vincent added.

Through aggressive cost-saving initiatives and first-to-market programs, Puregold remains true to its promise to help Pinoys across the country grow their businesses every step of the way.