Admission to the convention is free, with guests needing to sign-up to the registration page found on this link. Guests of the physical event can expect to shop, explore, and have fun with the expo's exciting mix of activities ranging from brand discounts to talks with parenting experts. 

The Family Expo will be gathering over a hundred of the biggest mom and kids brands and offer up to 70% off on exciting deals and discounts. Some of the names that will be participating are Pampers, Johnson’s, Cetaphil, Pigeon, Chicco, Bean, and Tiny Buds. Moreover, expert-led talks will also be held during the three-day event, covering topics like ‘How to start with Play-based Learning at Home,’ ‘Your Guide to Gentle Parenting,’ and 'Level Up Your Homemaking Habits.' Mommy personalities and top influencers like Mommy Ciara of Mommy Diaries, Julie Ann Septimo, and Connh Cruz of The Modern Nanay are also invited as guests. 

Worried that you’ll bore your kids when you drop by at the convention? Edamama has you covered. The Family Expo has also prepared lots of activities for kids like watercolor classes, bouncy castles, arts and crafts areas, and reading nooks so mom and dad can explore and enjoy the expo to their hearts' content. A mascot parade featuring popular characters will also open the event on August 26. 

Not keen on going to the actual convention? Edamama understands that safety is still a top priority so the brand will also be mirroring the convention on its online website. Those who prefer staying at home can still watch the stream of the event and enjoy the same exciting discounts! Parents can watch out for special live stream codes during the three-day gathering and use them on the website for a more hassle-free shopping experience.

Other special treats and gifts attendees can be excited about are the family raffle draws that guests can enter for a minimum shopping purchase amount, gift bag giveaways, and donation drives. 

The Family Expo falls in sync with edamama’s mission to bring everyday joy to parenting by simplifying their decision-making. The brand has always believed that raising a family is no easy feat so it aims to make life easier for mothers (and fathers!) by curating the best parenting products and services chosen by fellow parents, too. 

“Today’s shoppers have very distinct expectations and interests for things. The challenge with regular shopping in malls is that they offer a wide mix of choices that are rarely remarkable or spark joy now,” says Karla Suguitan, Head of Brand & Community of edamama PH. “We’ve always wanted to change that by presenting parents a platform where they already have easy access to the best products and services that they need.” 

“The Family Expo is also our way of giving families a special bonding experience that's different from their mundane mall visits. Since restrictions are easing up, we wanted to throw the biggest convention that all family members can enjoy. Of course, we also understand that some prefer to stay at home, so we’re offering the same access on our website. It’s the perfect place to be for those looking for ways to rewrite or simply refresh their bond as a family,” she closes.

Stay tuned for more updates about the event by following edamama PH’s Facebook page or visiting their website.