Safeguard
Safeguard: Pabaon sa Buhay" Film Reveals the Secret to Norman King's Success
When Norman King made history by becoming the
first Aeta to graduate from a premier state university in the Philippines, he
was the talk of the town in an instant. His story was an inspiration to many.
But what could be his secret to success?
Safeguard Philippines reveals the story
behind Norman King's success and how he became ready to face the big world in a
recent video launched. The "Safeguard:
Pabaon sa Buhay” film revolves around the life lessons his mom, Warlita
King, imparted to him from his younger years until his coming of age. These
life lessons or "Pabaon sa
Buhay" set Norman ready for the independent life.
Also known as provisions for life, “Pabaon sa Buhay” is derived from the
term "baon," which refers
to the money, food or any provision that a person takes from home to set one
ready for school, work, or any journey. “Baon”
however does not only pertain to material things. It can be the words of
wisdom, life lessons, and family values parents teach their kids at home to
protect them from the uncertainties of the outside world.
For Norman, his mom's “Pabaon sa Buhay” became his protection and guide in life to keep
focused on his goals despite the struggles of leading an independent life as
shown in the short film.
The film begins with Norman who’s about to
enter a university auditorium. He is seen wearing a bahag (a native loincloth) as he slowly walks his way through the
crowd. All eyes are on him, but Norman remains undisturbed and determined. As
he walks, memories of the past keep flashing back. These are moments when his
mom taught him valuable lessons or her “Pabaon
sa Buhay.”
When he first questioned his ethnicity and
color, his mom told him that a clean heart has more value than physical
appearance. He was also taught to never be ashamed of their status. In his
teenage years, his mom reminded him to be proud of his race. These lessons and
more are the things Norman carried with him as he took his own journey away
from home.
“There is a universal challenge parents face
in bringing up their children, having to balance the desire to keep them close
and protected with letting them go explore the world to learn by themselves. At
Safeguard, we strive to help parents overcome this tension by fostering a
healthy independence between parents and children. Essential to this are the
‘pabaon’ parents give their children —be it an everyday lunchbox, the life
saving habit of hand washing or life lessons—which will help protect them as
they explore the world on their own,” says Alex Vogler, Associate Director,
Digital Transformation & Brand Communications for Procter & Gamble’s
Beauty Division in Asia Pacific.
“By sharing the touching story of Norman King
and the life lessons he received from his mother, we are hoping to inspire
parents all around the Philippines to impart their personal ‘pabaon’ to help
protect their children in life,” concludes Vogler.
Be sure that your children are always
protected even outside the home. Give them the protection that lasts with your
own “Pabaon sa Buhay.”
Watch
the heart-warming story of Norman King and his mother Warlita on Safeguard’s Facebook
and YouTube.
Join the conversation and share with us your own “Pabaon sa Buhay” stories online with the hashtags #PabaonSaBuhay and #Safeguard.
Join the conversation and share with us your own “Pabaon sa Buhay” stories online with the hashtags #PabaonSaBuhay and #Safeguard.
5 comments
Daming hugot na #Pabaon sa Buhay ang Nanay ni Norman at agree ako sa kanya! *clap *clap *clap
ReplyDeleteHuhu nakaka inspire talaga nung una ko sya makita and achievement nya
ReplyDeleteNapanood ko na po yung video nya. Mas masarap po sa pakiramdam kung e accept mo first yung sarili mo. And be proud for who you are. Ang ganda ng message ng Video at saksi ang Safeguard sa journey ni Norman.😊
ReplyDeleteNapanood ko na po yung video nya. Mas masarap po sa pakiramdam kung e accept mo first yung sarili mo. And be proud for who you are. Ang ganda ng message ng Video at saksi ang Safeguard sa journey ni Norman.😊
ReplyDeleteNakakaproud Kasi Hindi nya pinapansin Ang mga tao SA paligid nya at nag sumikap sya na makapagtapos para kaya congratulations
ReplyDeleteComments? Questions? Suggestions?
Please I would love to read about it.
I will reply to you as soon as I can and visit your site too.
But please no spam comments. All comments are subject to review before approving.
Thank you very much! Maraming Salamat! Arigatou gozaimasu!