To celebrate
the 10th year of the Philippines’ first reusable bag, the SM Greenbag, SM
Markets launched the limited edition SM Greenbag just in time for the holidays;
a time filled with multiple shopping trips to groceries, supermarkets, and
malls. Whether it’s Christmas shopping, enjoying a get together or reunion meal
with family and friends, or stocking up on supplies to make that special feast
for our loved ones, we all can’t avoid that mad shopping rush the ‘Ber’ months
bring.
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| Miss Philippines-Earth 2017 Queens and Delegates: Shane Tormes, Kim de Guzman, Jessica Marasigan, Karen Ibasco, Vanessa Castillo, and Nellza Bautista |
The new SM
Greenbag sports stylish chevron waves of red and green that goes well with the
Holidays but subtle enough to be used beyond the most awaited season. And for
the same price, the new SM Greenbag now boasts a larger capacity of 3 shopping
bags combined. This means, your holiday shopping just got better! Like the
original SM Greenbag that started the green movement a decade ago, the new SM
Greenbag’s reusability literally makes it an Earth-saver every time it is used
and reused.
A multi-awarded decade of going
green
“We would
like to thank the support of the millions of shoppers who continue to reuse
their SM Greenbags especially those who believed in our advocacy since day one;
a time we were the only retailer pushing for reusable shopping bags. We know
that our shoppers will be busy buying gifts for their loved ones as well as
ingredients for upcoming parties and Noche Buena that’s why we are introducing
the bigger and stronger SM Greenbag. By strengthening the pioneering SM
Greenbag, we aim to continue doing our part for the environment in a stronger
and more exciting way and this affirms our commitment towards greener and more
sustainable shopping habits.” said SM Supermarket president Joey Mendoza. Since
its launch in 2007, there have been 38 million instances that SM Greenbags have
been used which means over 75 million plastic bags were saved, assuming that
one greenbag equates to two large plastic bags. SM Markets strengthened their
advocacy by launching the Join the M.O.B. (MyOwnBag) campaign which declared
every Wednesdays plastic-free days and rewarded SM Greenbag users with
incentives.
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PBE Sustainability Officer Ma. Katreena Pillejera, SM Markets’ Herson Sy and Hendrik Sy,
Unilever Philippines CEO Benjie Yap,
Celebrity guest Camille Prats-Yambao, SM
Supermarket President Joey Mendoza,
Unilever Philippines Legal Director Atty.
Tina Reyes, Unilever Philippines VP
for Supply Chain Marika Lindstrom, Unilever Philippines VP of
Customer Development Fredy Ong, Unilever
Philippines Modern Trade Head Diane Tan,
Unilever Philippines VP of Sustainable Business and Communications Ed Sunico, SM Hypermarket SVP for
Operations Arnold Daluz, Unilever
Philippines Business Manager Sherwin Ang, and SaveMore
Market President Jojo Tagbo
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| SM Hypermarket SVP for Operations Arnold Daluz, SM Markets Herson Sy, SM Supermarket President Joey Mendoza, SMIC Corporate Affairs and Sustainability Chito Macapagal, Consultant for SM Markets Pong Ejercito, Unilever Philippines VP of Sustainable Business and Communications Ed Sunico, Unilever Philippines CEO Benjie Yap, SM Retail Vice Chairman Herbert Sy, President of National Solid Waste Management Commission Crispin Lao, SM Markets Hendrik Sy, Unilever Philippines Legal Director Atty. Tina Reyes, Unilever Philippines VP for Supply Chain Marika Lindstrom and Unilever Philippines VP of Customer Development Fredy Ong |
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Unilever Philippines VP of Customer Development Fredy Ong, Unilever Philippines VP for Supply Chain Marika Lindstrom,
Unilever Philippines Legal Director Atty.
Tina Reyes, SMIC Corporate Affairs and Sustainability Chito Macapagal, Unilever Philippines CEO Benjie Yap, SM Retail Vice Chairman Herbert Sy, Unilever Philippines VP of Sustainable Business and
Communications Ed Sunico and SM Supermarket President Joey Mendoza
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“It is our
privilege to be a partner of SM’s Greenbag program to promote greener and more
sustainable shopping habits,” said Unilever Philippines Chairman Benjie Yap.
“Collaboration with like-minded companies allows us to address the public
demand for socially and environmentally responsible companies and the accolades
received by this program is a testament of the positive impact of
partnerships,” says Yap.
Bigger, stronger, better
With the new
limited edition SM Greenbag being bigger and stronger, shoppers can now worry
less and carry more items when they shop with their SM Greenbag. Instead of
toting around single-use throw-away bags, the sturdy limited-edition Greenbag
will help you gather all your shopping and belongings easily. And with its new
red and green style, you’ll look a lot more fashionable when you shop too!
Lastly, it is the eco-friendly choice that can be quickly incorporated into our
everyday life with minimal effort.
The SM Greenbag
can be used for more than just your grocery shopping this holiday season. Bring
it with you when you’re Christmas shopping and you’ll be able to cut back on
unnecessary use of paper and plastic bags. You can also use it to carry your
gifts when it’s time to give them out to your family and friends, or even when
bringing those delicious dishes for your potluck parties.
Keep it everywhere
Even after
the holidays, the SM Greenbag will still be your bestfriend. It’s not just good
for bringing groceries, it’s also stylish and sturdy enough to use in the gym,
to carry baby essentials, and to bring your much needed personal belongings.
An easy way
to remember to use your Greenbag is by storing them in your car after every
use, or by your front door and office desk so that you always have at least one
Greenbag on hand when you need to carry all your different things or when you
need to make an unscheduled grocery trip.
The new limited edition SM Greenbag
is available for a short period of time in SM Markets stores nationwide for
only P35.
This holiday
season can become more meaningful from start to finish when the season of
giving isn’t limited to the gifts we give. It truly is better to give than to
receive, especially when we’re giving back to our very own environment and
community.
