COLE HAAN’S “EXTRAORDINARY COMES TO LIFE” FALL COLLECTION: The Fusion of Comfort and Style

My daily look won’t be complete without a comfortable and modish pair of shoes. Because I’m always on-the-go - attending meetings and events most of the time - I make sure that I’m wearing appropriate shoes for my OTTD. I’m juggling too many things already. Changing my shoes depending on my whereabout is the least of my priority. So, it helps when I can simply do different activities from day to night with the same outfit. 

The global lifestyle brand and retailer Cole Haan offers the newest collection of shoes that combines functionality and style. I can never go wrong with this brand. I tried some of the dress shoes and sneakers during the opening of the newest store at the ground floor of Ayala Malls The 30th. I fell in love instantly! They’re really comfy and chic. I wanted to buy them all. 
 The opening of Cole Haan’s 7th store also happened to be the launch of the “Extraordinary Comes to Life” campaign, which introduces the newest Fall Collection - GrandEvølution, GrandMøtion and the next generation StudiøGrand lineups. 
 The GrandEvølution reimagines the dress shoe for men and women, and adds traction and a modern look to the original outsole fluting. Perfect for those who love business-casual and have other functions to go to at night. 
The GrandMøtion includes sneakers and other casual footwear suitable from work to workout. They are super stylish and contemporary. 
StudiøGrand features good old flat doll shoes but the ones that are really soft and almost stretchy. They were designed in collaboration with three dancers from New York City Ballet. Their common denominator? They are all lightweight and breathable. 
 Celebrity guest and rising singer Donny Pangilinan tries a paid of elegant footwear from Cole Haan. 

 The campaign is a tribute to a storyline of movements, featuring dancers from New York City Ballet. Looking at images and GIFs for this promotion, the dancers appear so carefree and at ease in their Cole Haan shoes while doing difficult footwork and dance movements. 
Karen Velasco, Category Manage rof Beawmont Distributions Inc  (BDI) talks about the 2017 Fall Collection of Cole Haan. BDI is the exclusive distributor of Cole Haan in the Philippines. 

 “These extraordinary dancers are all about grit, grace and the unity of athleticism and elegance – qualities anyone can aspire to. We built these collections with our proprietary Grand.ØS technology to move our customers throughout a packed day on their feet, in the world, and on the job", says David Maddocks, Cole Haan Chief Marketing Officer. 
 Indeed, the new collection combines form and function in shoes that men and women, dancers and non-dancers will love. I am for quality footwear that are elegant and stylish, but highly functional and modern. If these dancers can move spontaneously and comfortably, then I can also be classy and happy with my Cole Haan. 

 Visit Cole Haan in Glorietta 4 and the Powerplant Mall in Makati, Shangri-La Plaza in Ortigas, SM Mall of Asia and S’ Maison at the Conrad Mall in Pasay, and at the Ayala Center in Cebu. They will open two more stores at Festival Mall in Muntinlupa and Vertis North in Quezon City by the end of the year. 

 You may also go to Cole Haan’s Facebook page for more information about its promos and latest offerings.

Rochelle Rivera is a lifestyle blogger currently living in the Philippines. She is a Japanese and Filipina Mom of 3 boys, food enthusiast, travel geek, beauty-obsessed individual, and fashion lover.

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