Beauty enthusiasts are different from other enthusiasts because they look to expert opinions and peer reviews before buying anything online. It’s perfect because not only does Shopee offer a wide variety of products that cater to the beauty needs of the Filipino women, but it also helps its buyers decide on a purchase based on product and seller reviews.

Starting and maintaining an online shop has its challenges, but thanks to Shopee, I was able to overcome them. I’ve been able to reach out and even develop personal relationships with a lot of my customers through events like this, which help double my sales the past few months, says seller Eunice Hirakawa, owner of Kering Keri Store on Shopee.

We’ve seen a lot of beauty products become bestsellers on Shopee months before they are known in the mainstream. We owe that to our highly attuned community of buyers and sellers who can spot the trends even before department stores and malls do. This knowledge of the industry and the power to create cult products usually reserved for beauty professionals have contributed to Shopee’s early success with the Philippines’ beauty buyers. With features such as the trending hashtags, curated collections, and popular products tab, Shopee creates a more personal online shopping experience by allowing its buyers to easily discover the products that suit their interests. We aim to grow together with our users not only through the business, but also by becoming better informed about the beauty industry by learning from and celebrating the very people who use these products, said Macy Castillo, Shopee Philippines Head of Commercial Business.