GlaxoSmithKline’s
(GSK) mission is to help people do more, feel better and live longer. In line
with this mission, GSK’s Consumer Healthcare division and Physiogel, its
flagship skin health brand, aims to help Filipinas and all women across Asia,
to be free from dry and sensitive skin. Physiogel believes in freeing the
strength in sensitivity.
On good skin
days, women are naturally more confident presenting their best face to the
world. When women love how their skin
looks and feels, they want to go out and enjoy themselves, meeting people, making connections, and taking on
the world.
However, the
opposite holds true, too. When they experience bad skin days with their
skin feeling 'dry, red and itchy', they are uncomfortable and easily
irritated. When their confidence dips,
women feel more vulnerable.
Research
from the GSK Skin Health Asia Pacific Consumer Report 2014 shows that more than
50% of women across Asia experience sensitive face and body skin in the past 12
months. One out of two women will not visit a skincare professional for their
skin condition. The same study shows that 71% and 61% of Filipinas have
sensitive face and body skin, respectively.
NEW PHYSIOGEL’S FREE IN MY SKIN MOVEMENT
“Sensitivity
is a source of strength for women, not a weakness to be hidden away. This
powerful consumer insight compels Physiogel to passionately advocate the
#FreeInMySkin Movement in 2015. The Movement also coincides with the debut of
the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro
Lladoc, GSK Skin Health Senior Product Manager.
Lladoc says
Physiogel’s #FreeInMySkin Movement starts with self discovery. Physiogel aims
to help women to be more aware of themselves so they can uncover their full
potential. It challenges Filipinas to look past their skin insecurities in the
hope of helping them fulfill dreams they have always wanted to achieve.
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| Dr. Ma. Teresita Gabriel, Chairman of the Public Relations Committee of the Philippine Dermatological Society 2 |
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| Heather Pelier, Incoming General Manager, GSK Consumer Healthcare |
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| Heather Pelier, Incoming General Manager, GSK Consumer Healthcare |
And this
journey to self discovery starts with taking the Freedom List Challenge,
Physiogel’s suggested guide in the form of a lifestyle online quiz that is a
representation of what women can achieve when freed from dry and sensitive
skin.
The Freedom
List Challenge starts with a 5-question quiz:
1.
Which fitness activities give your skin a
post-workout glow?
2.
Your potential is limitless, so what’s your
dream job?
3.
How do you like to show off your beautiful,
strong sensitive skin?
4.
Everybody has a dream “to do” list. What tops
yours?
5.
What is your dream holiday?
The result
of the quiz provides a glimpse to one’s personality that ranges from being a
savvy collaborator, inspiring innovator, charismatic motivator and elegant
sophisticate - revealing worthwhile hints that may help them embrace and live
life to the fullest.
The
#FreeInMySkin Movement, now made more exciting by new additions with the
introduction of the #FreeInMySkin website and Freedom List Challenge, is more
relevant than ever because it is able to reach many Filipinas digitally across
the nation. And because of its continuous success, from its conception in 2014,
it has caught the attention of Mercury Drug. They too were encouraged to free
many more Filipinas from dry, sensitive skin by making Physiogel products
available across the country.
“By the end
of 2016, with its continued resonance with consumers, the Movement is expected
to have rolled out to the rest of Asian markets,” Lladoc shares.
SCIENCE-BASED SOLUTION
The new
Physiogel Daily Moisture Therapy line continues to be a differentiated
science-led solution featuring the unique Physiogel BioMimic Technology® that
works to soothe and repair the skin’s natural moisture barrier.
Dermatologists
highly-recommend Physiogel Daily Moisture Therapy because it is
non-comedogenic, and is free from soap,
preservatives, perfumes and colourants.
In fact, Physiogel is the #1 Most-Prescribed
Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made
more accessible to Filipinas across the nation as it is available in Mercury
Drug Stores and other leading pharmacies and supermarkets nationwide.
PATTI GRANDIDGE: PHYSIOGEL BRAND ADVOCATE
TV host, model/entrepreneur, and blogger, Patti Grandidge is one of those who suffered from dry and
sensitive skin. Patti remains to be the brand’s advocate as she embodies the
Physiogel woman: smart, elegant, strong and empowered because she is free from
dry and sensitive skin.
Patti shares
that she used to be more conscious and watchful of what others would think
about her skin. “That was sad. I would have liked to be out and about and go
for more work, but a little thought would always be at the back of my mind
wondering if my skin would be an issue or a hindrance. I was not free to do
what I wanted to do!” she now says.
The
following list is Patti’s answers to the quiz of the Freedom List Challenge:
1. Long run
with music
2. Raising
my family
3. Relaxing
on the beach
4. Starring
in my own YouTube channel
5. Ocean excursion cruising to remote islands
This is what
came up as her personality: Charismatic Motivator, that she is a mentor, a
boss, a sister and a friend — and everyone’s
role model. And that her inner strength and sensitivity touches others,
convincing them to think big and conquer bigger.
Physiogel’s
#FreeInMySkin Movement provides women with helpful guides like the Freedom List
Challenge so they can share and talk about their skin “journeys”
in their lives.
“Many of you
may still remember what my life was like before I discovered Physiogel. I’m very proud to share with you the
continuation of my journey towards being completely free in my skin. And I’m
ready for more!” Patti says.
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To fulfill
its vision to help people do more and feel better, GSK is strongly encouraging
Filipinas to discover their true selves by taking the New Physiogel Freedom
List Challenge and join the #FreeInMySkin Movement.
Log on to www.freeinmyskin.com/ph and take
the Challenge yourself.
1 comments
Such a nice movement. Love the new look of physiogel as well. :) Akala ko before bagong line, bagong look pala. Physiogel is so gentle to the skin
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