A SHARED MISSION FOR SUSTAINABLE LIVING

A shared mission for sustainable living.  This is the commitment of three industry leaders, Unilever, through its number one laundry brand Surf, Smart Communications and Cebuana Lhuillier, as they renewed their commitment at Mandaluyong Elementary School.


With their shared mission to improve Filipino lives, the partners launched the third year of their Sachet Recovery Program. Through their joint efforts to create a process that is easy, convenient and rewarding, the program involves and educates more consumers about sustainability and waste recycling.

“We owe the Sachet Recovery program’s success these past two years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year, their bigger participation will definitely produce greater results for the benefit of the environment and Filipino communities,” Jawa said.

Since 2013, the Sachet Recovery Program has been teaching proper waste segregation and recycling by encouraging millions of Filipinos to collect empty Surf sachets in exchange for free Smart texts at any Cebuana Lhuillier branch nationwide.

Unilever Philippines Vice President for Home Care Benjie Yap shared the achievements of the Sachet Recovery Program from the previous years. “In Year 1, we collected 4.5 million sachets, which we converted into 45,000 pavers. In 2014, we collected an additional 7.5 million empty sachets nationwide,” Yap said, adding that some of the pavers were readily donated to Barangay Union Coastal of Mayorga, Leyte and served as foundation to the environmentally-friendly laundry facility, Surf Labahan.
“As we enter the third year of this worthy undertaking, Smart is expanding its support for this program.  Starting this year, Talk ‘N Text and Sun subscribers will also be able to exchange their Surf sachets for free SMS. This opens the door to engaging millions more of Filipinos in this endeavor,” said Napoleon Nazareno, Smart Communications President and CEO.

Cebuana Lhuillier, on the other hand, will add newly-opened outlets to facilitate the redemption of Surf sachets. 

“Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.


During the event, the partners also donated 7,000 cement pavers to the Mandaluyong Elementary School. The construction materials—made from hundreds of thousands of shredded empty sachets—will form pathways to improve school grounds and make walking around the school more convenient for students.

Let's be a part of this mission so we can build a #BrightFuture for the next generation. 






For every sachet surrendered in any of the 2,000 Cebuana Lhuillier outlets, you will receive 10 free texts from Smart. 



Rochelle Rivera is a lifestyle blogger currently living in the Philippines. She is a Japanese and Filipina Mom of 3 boys, food enthusiast, travel geek, beauty-obsessed individual, and fashion lover.

You Might Also Like

6 comments

  1. UnknownFebruary 21, 2015 at 11:47 AM

    so thankful na may mga tao p ring matutulungin like them

    ReplyDelete
  2. jc_sprite_20February 21, 2015 at 5:04 PM

    This is a good example of sharing your blessings to others. Children is our hope for the future.

    ReplyDelete
  3. UnknownFebruary 22, 2015 at 8:45 PM

    So happy that big companies like this shared their blessings to be able to help children. It is a good start hope they will continue doing such good things like this,

    ReplyDelete
  4. UnknownFebruary 23, 2015 at 8:16 AM

    God bless you always as you doing this kind of sharing your blessings to the children that our hope in the future!!

    ReplyDelete
  5. mhoie1325February 23, 2015 at 6:32 PM

    yay! this is such a brilliant idea. i'm glad na meron silang ganitong project, maraming tao ang natutulungan at pati na rin ang environment ntin.

    ReplyDelete
  6. UnknownFebruary 24, 2015 at 9:03 AM

    Blessed this people more :)

    ReplyDelete

Comments? Questions? Suggestions?
Please I would love to read about it.
I will reply to you as soon as I can and visit your site too.
But please no spam comments. All comments are subject to review before approving.
Thank you very much! Maraming Salamat! Arigatou gozaimasu!