SM WOMAN HOLIDAY 2014 COLLECTION AT PHILIPPINE FASHION WEEK


Last night, I am delighted to be invited to the Philippine Fashion Week Holiday 2014 SM WOMAN Launch at the SMX Convention Center.

From daring digital prints to neoprene, industrial graphics, artistic floral, and structured window pane checks, trends come together under a new mega brand, the latest to rock the fashion scene. 
The VIP/Press Night preview was hosted by The Always Fashionable Teresa Herrera










Cheers to a successful launch of SM WOMAN ♥ 
The SM Woman Collection Launched at Philippine Fashion Week

These are on-trend clothes that celebrate versatility and the power of mix and match.


Artistic Floral. Hand-drawn floral patterns emphasize illustrative techniques in appealing painterly blooms, artful splashes of color and life bring a vibrant look to party wear with elegant flair.
Industrial Graphics. Swirled marble and granite, grayscale graphics, scratchy patterning, and disrupted checks highlight new ways to celebrate industrial style.
New Age Digital.  These are prints that jump from techie tablets to the runways - randomly positioned geometric shapes juxtaposed with spliced patterns create a riveting montage for a variety of occasions.
Windowpane Checks. Timeless black and white goes geometric with graphic simplicity.
Neoprene. Capture effortless luxe with lightweight style and uplifting breathability. Mid-length dresses provide a clean minimalist vibe evoking a strong look with a premium feel.
Resort. From beach to cabana and beyond, resort rules with feminine watercolor prints on light chiffon, and tropical and abstract patterns on robes and loose harem pants.

It’s Fashion Day. Everyday. for the SM Woman.

The new SM Woman collection is available at all The SM Store.

MY OUTFIT OF THE NIGHT ♥ 
Shoes- So! Fab


Watch out for my posts with OOTD/OOTN from SM Woman ♥ 

Join the thread with hashtag 

#PhFW #SMWoman

Thank you SM WOMAN and Krissy of ARC PR

For more updates, follow @smwoman on Instagram and @_SMWoman and LIKE on FACEBOOK: 



Tell me what you think? I would love to hear your comments and suggestions.

THANKS, Much Love, Rochelle

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Rochelle Rivera is a lifestyle blogger currently living in the Philippines. She is a Japanese and Filipina Mom of 3 boys, food enthusiast, travel geek, beauty-obsessed individual, and fashion lover.

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3 comments

  1. Mommy LeiMay 30, 2014 at 5:49 PM

    WOW i like the outfit, pang rampa rin, haha. :) I miss watching fashion shows,

    ReplyDelete
  2. EddielliMay 31, 2014 at 2:46 PM

    Wow! I LOVE your outfit! Super Ganda mo pa rin Ms. Rochelle! :)

    ReplyDelete

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