Thank
God it’s Sevenfriday!
Officially
launched just last September for the Philippine market, Sevenfriday timepieces
communicate a unique aura, different from any other watch out there.
While
photos of Sevenfriday’s one-of-a-kind timepieces are often enough to wow even
non-collectors, nothing beats the sensory and tactile experience of actually
wearing a Sevenfriday watch. Up close and in motion, you can truly appreciate
the elegance of its multi-faceted dial, and admire the handiwork that defines
its finish. On the wrist, you can feel the grace underneath its modernity.
Everyone will want to know what you’re wearing, and how they can get one.
DESIGNING THE SEVENFRIDAY
Steel,
industrial plants, engines, machines, wheels—the brand’s universe, as well as
its designs, are strongly inspired by these elements.
The
wristwatches of Sevenfriday are built on two major elements: the box and the interface. The
box, made of stainless steel, refers to the complex construction of the
protective casing. Its shape and style lies between the modern and the classic,
creating an exciting atmosphere. It is surrounded by an animation ring made of
aluminum, enhancing its haptic and visual appeal.
Within
the box, you can find the interface, which consists of hands, discs, dial, and
the watch movement. All the indicators are designed and arranged in way to
bring the complexity of the movement to the surface. The dial alone is made up
of five separate pieces or layers, with eleven different applications. This
complex construction attracts and fascinates the spectator.
A
variety of materials, finishing, and colors complete the uniqueness of the
collection.
THE SEVENFRIDAY COLLECTION
The
Sevenfriday P1, cool and slightly
restrained in coloring, symbolizes the present industrial aesthetics or the
“Industrial Essence.” The colors silver, black, and rhodium are mainly used.
The
Sevenfriday P2, warm with a strong
coloring of copper, reminds us strongly of the beginning of our modern era, and
symbolizes the “Industrial Revolution”. Various shades of gray, in combination
with the various finishing touches, are testament to this.
The
Sevenfriday P3 is inspired by the
no-nonsense attitude of “cafe racer” motorcycles, and symbolizes “Industrial
Engines”. The striking signal-red highlights provide visual contrast, while the
animation ring recalls a motorcycle’s distinct profile.
The Sevenfriday P1/2 is marked by
subtle elegance, strikig highlights, and a bright design. Dashes of gold bring
a striking but still subtle contrast to the interface.
The Sevenfriday P2/2 is elegant,
powerful, sophisticated, and cool. Inspired by the emotional beauty of 19th
century machinery, it is treated with a warm finish.
The Sevenfriday P3/2 (Riviera) takes
its cues from the nautical lifestyle, with yachting colors and a wooden
animation ring, handcrafted from Canadian wood by a craftsman from Tyrol.
Available only in a limited run, the Riviera is one of the most sought-after
timepieces in the Sevenfriday line.
NEW: Sevenfriday lends
its innovative craftsmanship to Sevenfriday P1/3, P1/4, and P1/5, a fresh new line
of wrist masterpieces. Rendered in the same industrial chic style, the latest
line of Sevenfirday watches shows the same impressive mechanical display with
an orange, green, or blue highlight. The dial, rendered in one’s choice of
industrial bright, alternates with a jet black opalin finishing.
ABOUT FOUNDER DAN NIEDERER
“When
you look at the timepiece market today, there is a lack of innovation,” says
Daniel Niederer, owner and founder of Sevenfriday. “We wanted to create
something that represents a lifestyle that I want to live, the values I believe
in. That was really the foundation of Sevenfriday.”
Clearly,
the watch reflects the individualist nature of the man himself. For fifteen
years, he worked in some of the biggest brands of the watch industry, before
striking out to create his own watch brand.
It was a “carpie diem” moment for Dan, and defined the way he envisioned Sevenfriday. “Try to seize the day,” he says of his personal philosophy. “Whether you’re working, whether you’re with your family, whether it’s a weekend, just try to enjoy life.
Every day is Friday.”
It was a “carpie diem” moment for Dan, and defined the way he envisioned Sevenfriday. “Try to seize the day,” he says of his personal philosophy. “Whether you’re working, whether you’re with your family, whether it’s a weekend, just try to enjoy life.
Every day is Friday.”
To
create the Sevenfriday, Dan partnered with the Studio Divine team, based in
Biel, Switzerland, to create the now-iconic Sevenfriday design language.
Conceptualization began roughly two and a half years ago. Using the industrial
age as an inspiration, they created a watch that was unlike any other. ”They
didn’t go the easy way...or perhaps I didn’t let them go the easy way,” laughs
Dan.
“The
thing was to create a timepiece of the highest quality standards,” says Dan
about the brand, “with a very high perceived value but still quite affordable.
We wanted create a watch you don’t just put in a drawer. Normally, you look at
a watch and you think, oh it’s a jewelry watch, it’s a sports watch. But you
look at this watch and you’re not sure. Is it classic or is it modern? I don’t
want to classify it, really. I don’t want to specify what it stands for. I
believe a good design shouldn’t explain too much.”
Despite
only coming out in 2012, it seems that time has vindicated Dan Niederer’s
brave, risky move, with good notices from many watch aficionados around the
world, as well as a brisk turnover of orders from his Switzerland headquarters.
Currently, Sevenfriday is distributed in over 60 markets worldwide. It owes its
reach and popularity to its impressive mechanism and unique craftsmanship.
“If you want to create a watch today which doesn’t resemble anything else, it’s nearly impossible. Nearly everything has been done,” says Niederer. But, Sevenfriday has arrived to break the mold.
“If you want to create a watch today which doesn’t resemble anything else, it’s nearly impossible. Nearly everything has been done,” says Niederer. But, Sevenfriday has arrived to break the mold.
SEVENFRIDAY IN MANILA
Dan
met his current partners in Sevenfriday Manila almost by chance, via social
media. Despite having been in operation for only three months, the unique watch
caught the eye of the Sevenfriday Manila group, who quickly moved to contact
Dan. “We clicked in terms of having the same objectives and having similar
thinking,” Dan says. “Most importantly, we have a similar way of looking at
life and living life.”
Since
then, Sevenfriday Manila has gained a steady and growing base of watch fans who
appreciate the design and love the philosophy behind the brand. Sevenfriday timepieces
have become some sort of lifestyle symbol for urban hyphenates who’ve arrived, multi-faceted
individuals who conquer the work world while wanting to live everyday like it
were Friday. You’ll see Sevenfriday’s styles adorn the wrists of boardroom
leaders, level up the casual clique, and even grace the intimate corners of the
speakeasy circuit.
To
accommodate the stream of steady new members of the Sevenfriday club,
Sevenfriday Manila opens the doors of its first solo boutique at the Promenade
2 in the Greenhills Shopping Complex. The store bellies the same industrial
chic vibe of its timepieces, and it showcases all the unique and fresh designs
of Sevenfriday. This 2014 foresees the opening of a couple of more Sevenfriday
stores in key cities around the metro.
It seems that Filipinos are latching on to the Sevenfriday philosophy ever so fondly—and why not? If we could all have Friday seven days a week, why wouldn’t we want that?
It seems that Filipinos are latching on to the Sevenfriday philosophy ever so fondly—and why not? If we could all have Friday seven days a week, why wouldn’t we want that?
The
Sevenfriday is exclusively available in
the Sevenfriday boutique in Promenade 3 in the Greenhills Shopping Complex and
in select watch specialty stores in Metro Manila, with free nationwide shipping
for orders outside of Metro Manila. For inquiries, please email
sevenfridaymanila@gmail.com.
Tell me what you think? I would love to hear your comments and suggestions.
THANKS, 
Much Love, Rochelle
Much Love, Rochelle
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17 comments
Their watches are super astig! Sarap isuot specially if you are a sporty type person. Bagay na bagay to. :) I haven't heard the brand before because I'm not a watch lover, but my dad is! :) Laging may binibiling watch yun everytime we bond together. :)
ReplyDeleteMukang super maganda ang quality nito. Sana lang hindi masyadong mabigat sa bulsa. Haha :D Gandang pang regalo pag may mga occasions, lalo na mag vavalentines. :)
Anyways, pagaling ka Ms. Rochelle, take a rest. Mahirap magkasakit, mas mabuti ng iwas iwas po. :) Godbless you! :)
Thank you Aegeane :-) God bless!
DeleteYes ako din this was my first time that i heard about this brand pero it was very interesting. Mahilig din ako sa watches.
Woooow.. the 7friday looks nice ahh!!!! in fair.. parang technomarine siya. hihihihi :D
ReplyDeleteYes super duper awesome! :-) hehehehe...
DeleteTheir watches are really to die for! I like the design so much. The white one is divine. I want! :D
ReplyDeleteThat's what I want too :)
DeleteSeven Fridays ! WOw ! Super COOL ng mga watches nila talaga ! Super amaze ako sa pagkakadesign sa watches nila. Yung mga elements, yung mga materials na ginamit to have this wonderful product, and the process. Super COOL talaga ! Akala ko magistick nalang ang mata ko sa Rolex but now, I knew this Seven Friday Watches marami-rami nanamang pagkukumpara ang gagawin ko. HAHA gustung-gusto ko rin kasi yung alam kong maganda, matibay at syempre worth it ang mga bagay na bibbilhin natin.The Founder, Mr.Dan Niederer is really smart and hindi basta basta business minded person. He really thinks for the innovation which is naglalack na sa ibang brands ngayon. Agree ako sa lahat ng speeches niya. So informative po talaga !
ReplyDeleteThank you for this wonderful blog ♥
I love the name Seven Friday :)
DeleteThose watches look awesome! That all black and black and blue design.... WANT! I wonder how much they are...
ReplyDeleteYes they are awesome! I am sure they are reasonable priced too!
DeleteI never heard this brand too like other commented here but looks like interesting. I'm not a sporty chic but would love to wear one if I play any sports! :)
ReplyDeleteYes this is my first to hear about this brand too but it was really nice!
DeleteFirst time I heard about this brand but they really look great. The designs were stylish and unique. It is an amazing collection that could impress watch lovers. If you are looking for a unique watch to rock your wrist, this could definitely a good choice. However, I find the P 1/2 a bit confusing to determine the time because of the same color of dials and watch movement, i am not sure if that's what its called.
ReplyDeleteYes I think it is very unique and interesting! :-)
DeleteI love their designs, whenever I see watches I remember my mahal who loves watches that much. I think its his favorite accessory he can leave without. Siguro, I may not appreciate watches that much since hindi ko talaga hilig yan, but honestly their design amazed me a lot. I think its really looking cool and stylish at same time. Its probably pricey but I guess the price is just enough to pay for this high quality products. I just hope they also have girly designs, mahilig kasi ko sa girly things. ehehehe And hoping they'll have more branches soon so I can also visit them when they're nearby.
ReplyDelete"Most importantly, we have a similar way of looking at life and living life." - Every time I read your blog, I am learning new things, most of the time insight about life. I indeed agree :) You don't just post but also inspire people :D Keep it up Ms chelle♥
I love their designs, whenever I see watches I remember my mahal who loves watches that much. I think its his favorite accessory he can leave without. Siguro, I may not appreciate watches that much since hindi ko talaga hilig yan, but honestly their design amazed me a lot. I think its really looking cool and stylish at same time. Its probably pricey but I guess the price is just enough to pay for this high quality products. I just hope they also have girly designs, mahilig kasi ko sa girly things. ehehehe And hoping they'll have more branches soon so I can also visit them when they're nearby.
ReplyDelete"Most importantly, we have a similar way of looking at life and living life." - Every time I read your blog, I am learning new things, most of the time insight about life. I indeed agree :) You don't just post but also inspire people :D Keep it up Ms chelle♥
Thank you Jo-an you inspired me too with your comments :-) I really appreciate it!
DeleteComments? Questions? Suggestions?
Please I would love to read about it.
I will reply to you as soon as I can and visit your site too.
But please no spam comments. All comments are subject to review before approving.
Thank you very much! Maraming Salamat! Arigatou gozaimasu!