The Healthy Chicken
The
sophisticated poultry operation behind Bounty Fresh Chicken expertly produces
the freshest, safest, and healthiest chickens—and the
best, most delicious meals
The freshest, safest, healthiest chickens make the best, most delicious
meals.
This simple truth is what drives Bounty Fresh Food, Inc. (BFFI) in its
commitment to provide the highest-quality and best-tastingdressed chicken
products in the Philippines. The company continues to leverage on its strong industry
expertise and state-of-the-art chicken dressing facilities in order to bring
delicious, healthy meals to the homes of every Filipino family.
“At BFFI, we believe that constant innovation is critical to the success
of our company,” says Carl Chung, BFFI AVP for Farm Operations Management. “Every
day we look for new ways to develop poultry products of the highest possible
quality, and to strengthen our position as experts in dressed chicken.”
Thanks to its modern and robust processing capabilities, the Bounty Fresh
Chicken brand has come to be recognized as “Asia’s best chicken”—with
world-class products (fresh chicken, Chooks-to-Go, and processed meats) that
millions of people have come to love.
Bounty Fresh Chicken is the result of a sophisticated poultry integration
that uses the latest technologies in agricultural production and follows a
program of the strictest quality controlin every step. BFFI’s relentless focus
on achieving the highest levels of operational excellence and biosecurity has
made the production of healthy chickens an extremely efficient, safe, and
organized process.
BFFI’s advanced breeder operation for the production of Bounty Fresh
Chicken includes specialized breeder farms, cool-cell hatcheries, tunnel-ventilated
broiler farms, and grandparent farms. The company also has a national network
of state-of-the-art corn dryers and feedmills to provide all-natural feeds made
from quality tested raw materials that are so vital in ensuring the chickens’ healthy
growth, propernutrition, and wellness to make it always safefor consumption.
The breeder operation, which is run by BFFI’s highly skilled agricultural
technicians,also provides the ideal environment for chicken growth and healthy egg
production.All BFFI farms, hatcheries, and facilities are extremely clean and
well-maintained and even climate-controlled, and the breeders are not confined
in cages. Systems were also designed to increase farm efficiency while giving
the birds a comfortable, healthy, and bio-secure environment.
The company’s modern breeder housesalso make the eggs free from debris
and dirt, withprograms in place to help the birds produce eggs which are
uniform in size and weight. For improved reliability and efficiency, BFFI uses
automated feeding and egg collection systems toallow the eggs to rest before
delivery to the hatcheries. Industry standards are set and followed for maximum
hatchability; humidity, temperatures, and storage time are always controlled to
promote healthy chick development, growth, and quality.
And because of its innovative mindset, BFFI was also the first to
introduce single-stage hatchery incubation systemsdesigned to group eggs of
similar sizes and source so that they incubate together. Once hatched, the
chicksare pulled from the hatcheries then brought to BFFI’s tunnel-ventilated broiler
farms so they could grow consistently in terms of size and weight. These
farmsare always kept clean and bio-secure using a tested disinfection system
and strict farm rules where all farm personnel are required to take showers
before entering the houses. The result: healthy, strong, uniformly grown
chicken that are free from physical defects, with all the qualities that
consumers later recognize in the distinct fresh taste and juiciness, and tender
goodness of Bounty Fresh Chicken.
BFFI’s award-winning processing plants have always been known to produce
the freshest, best-quality poultry products in the Philippines. To ensure that
they are free from diseaseand foreign materials, all chicken first undergo a
thorough inspection processwith stringent bio-security measures. They are then
vacuum-sealed to keepthe natural flavors and juices in while also prolonging
refrigerated shelf life. These award-winning plants—conferred by the National
Meat Inspection Service as among the country’s best and cleanest and stamped
with consistent Triple A (expert quality) ratings—enable BFFI to establish
Bounty Fresh as the brand made by the experts in chicken.
“We take pride in supplying the marketplace with fresh, safe, and healthy
chickens that reward Filipino innovation and creativity,” says Chung. “Bounty
Fresh Chicken responds to different styles of preparation—from the most basic
recipes to complex gourmet meals—and bursts with a unique taste that you
wouldn’t get from other brands. It’s no ordinary chicken, produced by no
ordinary operation.
Tell me what you think? I would love to hear your comments and suggestions.
THANKS, 
Much Love, Rochelle
Much Love, Rochelle
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7 comments
My mom always buy bounty fresh chicken, specially the chooks to go.. Sobrang fresh talaga yung mga products nila kasi makikita naman yun even with a glance. Makikita na mamula mula pa pero super linis at wala ng trace ng blood or whatsoever. And even after na naluto na, yung meat and chicken nila is hindi naliit at super yummy kahit walang sauce or sarsa. I really really love their chicken. Super delicious at healthy. Hindi nakakasawa kahit ulit ulitin. Perfect para sa family! Hope you can share your recipe Ms. Rochelle with the bounty fresh. I'd love to hear from you soon. Thanks for sharing Ms. Rochelle :)
ReplyDeleteI love bounty fresh chicken! They are really the best quality. They truly give the fresh, safe and healthy chickens to the consumers na siguradong masasatisfy. Super sarap and juicy. magkakagana talaga kumain kapag bounty fresh ;)
ReplyDeleteI even like it too,,Their meats are all fresh, and clean.^^
ReplyDeleteHail Bounty Fresh! Love it! Bumibili kami palagi ng chicken sa Chooks-to-go! Sarap sobra! Kahit walang sauce! Yum! Talaga, SWEAR! Hindi nga kasya yung isang buo sa 'min eh?! Haha :D
ReplyDeleteOW ! Because of this blog I felt like missing those moments when my classmates and I use to buy Bounty Fresh in SM Fairview every time we use it for our Culinary. If I were to give a review about their chicken.. Naku naman napakaganda niyang gamitin for cooking. Fresh kung fresh talaga, hindi nga po ata sila nagbebenta nung mga matagal ng stocks, another thing is ang lambot lambot talaga everytime nagiging finish product na siya. Sobrang sarap po talaga. And the most important trusted talaga ang product dahil dumaan na siya sa maraming inspection para sa legality ng pagbebenta ng BFFI.
ReplyDeleteThanks for this blog po :)
Parang gusto ko tuloy mag-ulam ng chicken today for our dinner :)
Nanawa kami sa CHooks to Go..hahaha..Its everywhere. No ulam? go to chooks! lol!
ReplyDeleteKidding aside, despite a competing brand, Bounty fresh does live to its name...Meat is tender and just right.
I love this brand, wala akong marereklamo sa Bounty Fresh. I think the quality and price is just right ~ talaga sulit na sulit unlike other brands. Lalo na pag ifrifry sya, haha lalo tuloy akong nananaba basta Bounty Fresh. Its good to know that they are really fresh and siguradong malinis. Hope to know some cooking ideas from you with bounty fresh chicken :D Ms Chelle,
ReplyDeleteComments? Questions? Suggestions?
Please I would love to read about it.
I will reply to you as soon as I can and visit your site too.
But please no spam comments. All comments are subject to review before approving.
Thank you very much! Maraming Salamat! Arigatou gozaimasu!