Megaworld Lifestyle Malls
Press Release
Enjoy new ways to enjoy rice and discover healthy rice options at Eastwood City’s Rice Festival ♥
Enjoy
new ways to enjoy rice and discover healthy rice options at Eastwood City’s
Rice Festival
2013 was proclaimed the National Year of Rice and Megaworld
Lifestyle Malls is celebrating the Philippines’ staple food in a fun and
informative way at Eastwood City’s Rice Festival, to be held on July 26 – 28,
2013 at the Eastwood Mall Atrium.
Guests at the opening ceremony located at the Eastwood Mall Atrium
were treated to the rice rope cutting and talks on health & nutrition from
rice experts.
Different varieties of rice and their and their health benefits
were discussed by Eastwood’s program partner, the International Rice Research
Institute (IRRI). Meanwhile, the Philippine Rice Research Institute spoke about
the country’s goal of rice self-sufficiency while OxFam talked about the
benefits of brown rice.
Guests also enjoyed exciting cultural performances and a fun cooking
demo from Eastwood Richmonde Hotel.
This was only the beginning for the three-day Rice Festival at
Eastwood Mall, which includes a full line-up of activities designed to help
Filipinos develop better rice eating habits. In partnership with the
International Rice Research Institute (IRRI) and the Philippine Rice Research
Institute (PhilRice), the Rice Festival aims for shoppers to discover healthy
rice options and to help them experience new ways to enjoy rice through
exhibits, bazaars, cooking demos and more!
A recent National Nutrition Survey showed an unhealthy Filipino
population. Among the other findings, the survey revealed that 7 in every 10
Filipinos do not meet the required energy intake. The unhealthy status of
Filipinos could be traced partly to the lack of diversification in our diet as
we also generally restrict energy source to rice; servings also usually
comprise more than half of our plate, even if one-fourth is enough.
To stay healthy, nutritionists advise that it is important to eat
rice in the better form and in the right amount, and to also include
alternative food staples.
Looking through the Rice Exhibit is a great way for guests to
begin this transformation, as it features advice on the right ways to eat rice
and some delectable rice recipes. On July 28, the symposium presented by IRRI
representatives at 6:00PM can also help shoppers learn about the potential benefits
of high nutrient rice, while their children enjoy story telling on rice fables
by Ms. Norma Chikiamco, author of The Rice Book.
Guests looking for new ways to serve up rice can watch a variety
of cooking demonstrations – a session from PhilRice will be held on July 26, 5:00-6:00PM.
There will be two cooking demonstrations on July 27 - one from Galileo Enoteca
at 5:00PM – 6:00PM and CCA at 6:00-7:00PM. On July 28, Stephanie Zubiri of
Atelier 317 will reveal two of her delicious brown rice recipes at 4:00-6:00PM.
More mouth-watering rice products await at the Rice Bazaar.
Shopper can try rice at the IRRI rice tasting booth, and try other delicious
rice products.
Delicious Filipino rice-based desserts like suman and sapin-sapin
are being offered at Dolor’s Kakanin while rice wine is available from
PhilRice. Shoppers can also buy rice at the booths of OxFam and Robinson’s
Supermarket, and purchase creamy Arborio rice, wines and sourdough bread at
Galileo Enoteca’s booth.
For rice with a Chinese twist, try machang (usually made with
glutinous rice, stuffed with different fillings and wrapped in bamboo and reed
leaves) from DEC. Homemakers can also check out a variety of cookbooks from
National Bookstore.
This is just a sample of the culinary rice delights that await guests
at the Rice Festival.
“Rice has always been a staple of the Philippine dining table and
at Eastwood City’s Rice Festival, shoppers are set to discover healthy rice
options. From different rice varieties and products at the bazaar, to talks
from rice experts and cooking demos with renowned chefs, this 3-day Festival is
a great way for guests to spice up their rice dishes and learn healthy rice
eating habit,” said
Tefel Pesigan-Valentino, SAVP for Marketing and Business Development of
Megaworld Lifestyle Malls.
To learn more about Eastwood’s Rice Festival, guests can call the Concierge
at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.
At
Eastwood City’s Rice Festival, learn healthy rice recipes from acclaimed Chef
Stephanie Zubiri during her cooking demonstration, to be held on July 28,
4:00-6:00PM at the Eastwood Mall Atrium.
Tell me what you think? I would love to hear your comments and suggestions.
THANKS, 
Much Love, Rochelle
Much Love, Rochelle
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4 comments
"To stay healthy, nutritionists advise that it is important to eat rice in the better form and in the right amount." Sure I'll remember this. :)
ReplyDeleteDefinitely a good tip right? I was actually skipping rice but learned so much from the event. :-)
DeleteI envy you, I bet you really learn a lot from this event.
ReplyDeleteWho doesn't love eating rice, we just need to control ourselves how much we'll eat.
Hope you'll share us those things you learn from this event :D we'll be so happy about that.
Loving it!♥
Hi Jo-An thanks and I will do. I was actually trying to skip rice to lose weight but learned that we should skip rice but instead just eat in moderation.
DeleteComments? Questions? Suggestions?
Please I would love to read about it.
I will reply to you as soon as I can and visit your site too.
But please no spam comments. All comments are subject to review before approving.
Thank you very much! Maraming Salamat! Arigatou gozaimasu!